Our target is to become the leader in terms of market share, superior customer experience and the best solution in any industry that we operate. High performing creative people working in the regional network of the leading brands create a superior customer experience thanks to operational excellence. During our operations intended for sustainable growth, we contribute to a better environment and society.
Customer segmentation process applied by our successful customer relations management system, enables us to offer different solutions for the requirements and requests that may arise during the life cycle of the customer. We have improved our infrastructure to provide a more efficient customer follow-up system and more flexibility in marketing relations intended for different customer segments. Thanks to our leadership assets and CRM, Borusan Otomotiv and Borusan Oto have been honored as the most customer-oriented companies within the Group.
We have achieved results that are far beyond our targFets in terms of customer satisfaction and customer loyalty by always prioritizing after sales services.
In order to strengthen the overall group performance and improve the individual skills of our employees, strategic training and development programs have been carried out both at the company level and at Borusan Academy.
In order to create a new business culture and to ensure continuous improvement, we have made Lean Six Sigma method a part of our culture since 2002. Our target is to increase the satisfaction of our customers continuously by increasing the efficiency and excellence of our business processes.
Listed below is a graphical summary of our most recent facts & figures. For the detailed financial report, please click here.